The job market for online marketing jobs has only seen an upward curve. The growth and opportunities in this field are the major factors that attract a lot of young professionals towards here. But the scenario is such that the companies are unable to find the right talent for their organization. The main reason for this is the lack of experience in this field. So, what does it take to be a professional in this field? The following article talks about five skills that every recruiter desires from an online marketing professional.
For a number of services like the social media, website design and online advertising, countries like India are emerging as a strong power with a number of jobs in this field in the coming years. The shift of both the businesses and the consumers to the digital medium, the growth especially in the job market of digital marketing is constantly changing. Other than the desired educational skills, there are also a number of other skills that make you digitally acceptable.
What are these skills? Throwing light on some of them one by one.
This is one of the weakest skills that pertains in most of the digital marketing programmes or campaigns. For a digital marketing professional, it is a must to be knowledgeable about analytics and the tool it works from. Data analysis makes an important part of any digital marketing campaign. In fact, the talent gap that is observed in this skill is more than any other skill that is required for an online marketing job. It is important to polish your analytical skills if you want to make a successful career in the area of digital marketing.
#2 Mobile Marketing
Mobile marketing is another important skill that is gaining importance day by day. With the growing use of smartphones, mobile e-commerce has taken a new leap and in terms of marketing it now requires more creativity and more knowledge. It is one of the important channels to utilize for the marketers today. Digital marketing today has more role to play in the smartphone. With smartphone usage going more than the desktop usage. The estimated app users is expected to grow to 1.7 billion till 2017.
So anyone who has a hang of mobile applications and think a little creatively has a very positive chance of drafting a career in digital marketing.
#3 Email Marketing
Following mobile marketing is the email marketing. A core part of digital marketing, email marketing has not and will not in the coming future loose its charm. Someone looking for a job in online marketing should be well versed with the skills of email marketing. According to statistics, the primary revenue of the businesses is dependent on email marketing as much as 20%.
Therefore the skill is one of the desired skills that can land you to a perfect email marketing job.
#4 Content Marketing
Content is the king! Yes! A lot of digital marketing strategies depend on content marketing. Anyone who knows the dos and don’ts of content, can make a place for themselves in the digital marketing world. Not only good write ups, but the placing of these write ups is equally important. What the recruiters focus at is the knowledge of Search Engine Optimization (SEO) when creating and distributing content.
One of the most important skills that the recruiters look for in a digital marketer is content.
#5 Social Media
Social media today is one medium that every business, every professional and every individual is using as a medium to sell. For a digital marketer this is the market where different targets can be targeted. Social media today is the ultimate word of mouth for marketing. Hence it is one of the strongest mediums that is used by marketing professionals. Social media in the case of digital marketing is responsible for building a fan base, conducting customer service, monitoring reputation and generating leads. A successful social media account offers a steady stream of content to the followers starving for information. A regular based post that keeps the audience engaged can keep the business on the top of the minds.
A digital marketer is responsible for handling the social media productively and increases the revenue that is generated from these mediums.
Different Jobs under Digital Marketing
The wide stream has multiple job options to choose from. You can select to become:
- A digital marketing manager
- PPC Search Manager
- Analytics Manager
- CRM and E-Mail Marketing Manager
- SEO Manger
- Content Manager
- Social Media Manager
The above discussed skills make a professional a perfect digital marketer and are suitable for online marketing jobs with a successful career. Other than these a passion about learning and an experience of digital industry will add to the all so good skills. Digital marketers can expect a good growth in terms of money as well as posts.
Author: This article was contributed by Saurabh Tyagi